TVA offers a unique system to measure 21st century audiences. It provides clarity and scale of measurement to broadcasters and advertisers whilst also protecting individuals privacy.
TV & Radio audience measurement has always been a challenging space. TVA uses the latest digital broadcasting technologies to provide live audience data to channels, brands and platform operators.
Free to air, subscription-free television and digital radio via your TV set is by far the most popular way of watching television and consuming digital radio. TVA use the large installed base of connected tvs and set-top boxes to provide a live measurement system, accurate to the second.
Using this sample we build up weighted demographic and audience predictions based upon available data.
We provide live data to programme makers, presenters, channels and stations using our dashboards and we can create live demographics for ad-insertion partners. These are augmented with detailed overnight reports delivered before breakfast the next day.
As brand owners, advertisers, music labels, programme makers and indeed audiences begin to demand more of the broadcasters, TVA provides the industry with a solid, anonymous dataset to allow broadcasters to compete with its digital rivals and lead the future of TV and Radio.